Technology - Virtual Roundtable

The partnership economy: Closing the revenue gap while strengthening customer trust

4th June 2021 | 10:00am - 11:30am EST
How can a strong partnership strategy help grow your business and brand recognition?

Partnership channels drive growth. In fact, Forrester research shows that companies with mature partnerships programs, defined by people, process and technology, can drive up to 28% of their overall revenue through partnerships. But how do you enable that growth from an organizational perspective?

Businesses today may have their PR group managing influencer partnerships, their business development team managing strategic B2B relationships and their marketing teams managing affiliate marketing. However, there are efficiencies gained in creating a structured and strategic business unit, perhaps even separate from sales or marketing, uniting multiple partnership-driving groups through a united platform.

Ticketmaster licenses Impact’s software for a B2B software integration partnership with Spotify. A person listening to music on Spotify can also see when that artist is on tour and seamlessly tap through to purchase a ticket. In this case, Spotify would potentially earn a commission on that ticket sale, say 10% or so. This allows a great user experience, additional revenue opportunities for Spotify and a smart, target campaign to drive more sales for Ticketmaster.

So, how can partnerships help businesses drive brand awareness, increase revenue and create meaningful customer experiences? What people, processes and technology is required? What types of partners should you look for and how should you measure success?

Join Impact and a select group of industry experts to discuss digital transformation for brand awareness and your customer acquisition strategy, by adopting partnerships as a channel to grow your business in 2021.

Discussion Topics

With digital transformation being prioritized following the pandemic, how have you adjusted your advertising strategy?
Have you started looking at commerce content, native ways to promote and/or 3rd party recommendations?
How are you working with partners or how would you like to?

Your Host

Thought Leader
Todd Crawford Cofounder and Vice President, Strategic Initiatives, Impact
Todd is Cofounder and Vice President, Strategic Initiatives, of Impact. He has been instrumental in forging… Find out more
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Impact

Impact is the global leader in PARTNERSHIP AUTOMATION and catalyst for the new PARTNERSHIP ECONOMY. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM provides automation for the full… Find out more
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