Technology - Virtual Roundtable

The partnership economy: Closing the revenue gap while strengthening customer trust

10th December 2021 | 11:30am - 1:00pm EST
How can a strong partnership strategy help grow your business and brand recognition?

Is advertising broken? For many companies, it seems so. Struggles include consumer mistrust of advertising, frustrations with slow page load times and/or distracting and annoying ads. Google is killing the cookie and Apple’s privacy updates mean that marketers must look past their go-to ad channels for customer acquisition

Savage X Fenty is a flexible membership fashion company. Members get a credit each month to spend (or skip the month and save it for later) on Savage X Fenty’s ever-evolving line of accessibly priced lingerie. In order to stay true to the unique brand personality, they have developed a partnership program that let its influencers really shine, and have used partnership automation to achieve the right balance of human individuality and scale. They have leaned into partnerships and expanded their ambassador program to a highly data-driven, scaled, performance-focused, and incredibly effective chorus of authentic voices to the brand. Today they partner with ambassadors in all shades, shapes, attitudes, and sizes, celebrating the individuality of content creators like micro-influencer Cristal Hernandez, body-positive Sarah Rae Vargas, and macro-influencer Ivy Powell, while ultimately achieving their revenue goals, retaining partner authenticity, and consumer trust.

So, how can partnerships help businesses drive brand awareness, increase revenue and create meaningful customer experiences? What people, processes and technology is required? What types of partners should you look for and how should you measure success?

Join Impact and a select group of industry experts to discuss digital transformation for brand awareness and your customer acquisition strategy, by adopting partnerships as a channel to grow your business in 2021.

Discussion Topics

With digital transformation being prioritized following the pandemic, how have you adjusted your advertising strategy?
Have you started looking at commerce content, native ways to promote and/or 3rd party recommendations?
How are you working with partners or how would you like to?

Your Host

Thought Leader
David A. Yovanno Chief Executive Officer, Impact
A seasoned media and technology executive, Dave joined Impact in February 2017 and has been providing… Find out more
Related events

Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Impact

Impact is the global leader in PARTNERSHIP AUTOMATION and catalyst for the new PARTNERSHIP ECONOMY. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM provides automation for the full… Find out more
Find out more

How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
Find out more

15+ Years of expertise

We host over 1000 virtual events a year with 100,000’s executives globally – all focused on helping industry leaders and disruptors solve these three key challenges, ensuring relevant discussions that connect with outcomes.


How we help

Delivering against your objectives


Gain insight and best practice. Learn from proven peer-to-peer examples


Accelerate your understanding and adoption of new and emerging technologies that make the difference


Achieve priority business outcomes more effectively and efficiently - Win in the boardroom

Frequently Asked Questions

Why Meet the Boss?


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

Register to attend