Is advertising broken? For many companies, it seems so. Struggles include consumer mistrust of advertising, frustrations with slow page load times and/or distracting and annoying ads. Google is killing the cookie and Apple’s privacy updates mean that marketers must look past their go-to ad channels for customer acquisition
Savage X Fenty is a flexible membership fashion company. Members get a credit each month to spend (or skip the month and save it for later) on Savage X Fenty’s ever-evolving line of accessibly priced lingerie. In order to stay true to the unique brand personality, they have developed a partnership program that let its influencers really shine, and have used partnership automation to achieve the right balance of human individuality and scale. They have leaned into partnerships and expanded their ambassador program to a highly data-driven, scaled, performance-focused, and incredibly effective chorus of authentic voices to the brand. Today they partner with ambassadors in all shades, shapes, attitudes, and sizes, celebrating the individuality of content creators like micro-influencer Cristal Hernandez, body-positive Sarah Rae Vargas, and macro-influencer Ivy Powell, while ultimately achieving their revenue goals, retaining partner authenticity, and consumer trust.
So, how can partnerships help businesses drive brand awareness, increase revenue and create meaningful customer experiences? What people, processes and technology is required? What types of partners should you look for and how should you measure success?
Join Impact and a select group of industry experts to discuss digital transformation for brand awareness and your customer acquisition strategy, by adopting partnerships as a channel to grow your business in 2021.