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Virtual Showcase

Powering the future of digital events

Position your message at the heart of a truly immersive and digital-first audience experience – and land the outcomes that matter to you most. With over 25 years of sales enablement and creative production experience, the Virtual Showcase blends end-to-end campaign management with audience acquisition, content shaping and studio-quality production from stage to screen. The result? Beautifully broadcast digital live events for whoever you’re talking to, wherever they are.

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We’re trusted by the world’s leading enterprises to match their objectives with the right audience, show format and experience. From driving B2B sales pipelines to curating B2C celebrity events, here are a few of our latest clients.

Defining your Objectives

As an end-to-end solution, our Virtual Showcases are only as successful as the outcomes they deliver. We’re more than just a platform, which is why every Virtual Showcase starts with defining clear objectives to shape the approach.

Landing Strategy

Whether internal or external, positioning a core strategy with a target audience requires the right profiles to deliver in an engaging format, with clear takeaways and actions.

Enhancing Relationships

Staying close to existing partners, clients and employees requires your audience to become part of the conversation and engage with you as a market-leading, trusted advisor.

Building Pipeline

Winning market share, driving decision-making conversations and accelerating profitable revenue growth. Showcase your ability to solve challenges with world-leading talent and become a problem-solving go to.

Our Expertise

The Virtual Showcase is more than just a platform: it’s an end-to-end solution for complete event & marketing partnerships.

Audience Acquisition & Data Insights

Defining your target audience by industry, job function, community and a host of advanced profiling requirements, our Virtual Showcase acquisition team conduct personalised outreach to secure the best possible audience for your show. From initial qualification to a tailored invitation, our audience acquisition can work both independently and as part of a wider registration process – providing pre-agreed data insights on each booked attendee.

Stage & Screen Production

Our Showcases combine exceptional physical stage & studio production with virtual platform integration – allowing virtual speakers and audiences to interact with a live set and on-stage Master of Ceremonies. From multiple camera angles, LED backdrops and flooring, to live audience viewing and on-stage interaction, we make digital shows feel real again.

Post Show Follow Up & Executive Meetings

Our commitment doesn’t stop when the show does. In fact, that’s often just the beginning. With a team of follow-up specialists focused on securing audience feedback and facilitating one-to-one meetings with applicable audience members, we’re able to drive ROI further for our clients long after the curtain has fallen.

Immersive Engagement

From pre-event 3D virtual lobbies, in-show real-time chat and live polling, pre-recorded video and even ‘ad breaks’ – our Showcases put the audience at the centre of the broadcast, enabling live Q&A with virtual participants and speakers, fully hosted in real-time on our physical stage.

Building a Showcase

Every Showcase has a dedicated Senior Producer ensuring end-to-end delivery, tailoring the approach from the outset with a foundation of core features & requirements.
1

Onboarding & Define Outcomes

Working with a Producer from day one to live show, each Showcase is built from pre-agreed outcomes. Messaging, experience, leads generated, sentiment. They all play their part in defining campaign success metrics.

2

Audience Requirements

Understanding target audience profiles, registration strategy, content resonation – and of course, what an audience should feel, think and action – is critical to shaping a Showcase. We do this in partnership, tracking back to primary outcomes.

3

Show Mapping

Our Showcases are considered more broadcast productions than standard digital events. Show shaping allows us to ensure every minute delivers the right visuals, information and narrative flow – and that it’s all translated into exciting studio production.

4

Audience Intelligence & Registration

Defining a shared or independent registration process – alongside audience profiling if audience acquisition is activated – provides the right insights to prepare for your audience specifics. Hyper-target in-show messaging and give your VIPs a front seat.

5

Live & On Demand Engagement

From our pre-show virtual 3D lobby space – to our in-show audience engagement tactics – we define when, how and where audiences engage. Post show, we convert that experience to become on demand and repeatable.

6

Audience Follow Up

Where our dedicated audience acquisition team drive attendance, our specialised follow up team drive further ROI by following up with confirmed attendees post-event – facilitating closed-door, one-to-one meetings with receptive executives. Driving value directly into pipelines.

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Shaping the Show

While each Showcase is tailored to suit specific engagement needs, a standard 90-minute example show could look like this.
Virtual lobby icon
VIRTUAL LOBBY
ENTRANCE
Mic icon
WELCOME &
INTRODUCTION
5 Minutes
Learn More
Talking icon
OPENING
KEYNOTE
10 minutes
Learn More
Tapping icon
INTERACTIVE
AUDIENCE Q&A
10 minutes
Learn More
Laptop icon
AUDIENCE
POLL
5 minutes
Circles icon
SPECIALIST
PANEL
5 Minutes
Learn More
Mic icon
Welcome &
Introduction
20 minutes
Learn More
Tapping icon
INTERACTIVE
AUDIENCE Q&A
10 minutes
Learn More
Laptop icon
AUDIENCE
POLL
5 Minutes
Speech bubble icon
FIRESIDE
CHAT
10 minutes
Learn More
Tapping icon
INTERACTIVE
AUDIENCE Q&A
10 minutes
Learn More
User flow icon
KEY TAKEAWAYS &
CLOSING REMARKS
5 minutes
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END-TO-END DELIVERY

Behind every Showcase is a key set of talented and specialised teams. From day one to post-event, these teams are on hand to ensure the smoothest of experiences for both audience and campaign.
Dedicated Producer
AUDIENCE ACQUISITION TEAM
CREATIVE TEAM
MASTER OF CEREMONIES
TECHNICAL PRODUCTION TEAM
AUDIENCE FOLLOW UP & MEETINGS TEAM

DEDICATED PRODUCER

Each Showcase campaign is assigned a dedicated point of contact in a Senior Producer. Experts in both client engagement and studio production, they’re accountable to delivery and results – from campaign onboarding through to the producing the live show.

AUDIENCE ACQUISITION TEAM

Each Showcase campaign is assigned a dedicated point of contact in a Senior Producer. Experts in both client engagement and studio production, they’re accountable to delivery and results – from campaign onboarding through to the producing the live show.

CREATIVE TEAM

Video, design, editorial, and 3D. All In-house and on hand to support with landing pages, virtual spaces, stage design and tailored, in-show experiential.

MASTER OF CEREMONIES

Every Showcase needs a show-face. Our on-stage Master of Ceremonies is just that – acting as the anchor for our in-studio producer and ensuring the narrative flow, content & engagement dynamics in play during a live Showcase.

TECHNICAL PRODUCTION TEAM

Each Showcase requires a team of in-studio and virtual technical producers to deliver our broadcast-quality experience. From 3D & virtual platform integrations – to lights, camera, audio, motion graphics and everything in-between – our technical production teams do the behind-the-scenes heavy lifting to bring our Showcases to life.

AUDIENCE FOLLOW UP & MEETINGS TEAM

When a Showcase is dedicated to lead generation, our follow up team are there to execute. Contacting all attended audiences post-show, they delve into feedback and sentiment – confirming and facilitating one-to-one meetings between client and attendee with the right alignment.

HOW ARE YOU ENGAGING WITH YOUR AUDIENCE?

Get in touch to find out how the Virtual Showcase can help drive the right engagement in new ways with your target market. Staying close is essential. Knowing how is business critical.