Online, people are asking more complex questions than ever. With technology and consumer expectations changing so quickly, it can be easy to let your search experience get stuck in the past.
Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your brand can’t provide the right information for their question, who answers at their moment of intent?
Join five digital and marketing thought leaders on this vital 90-minute virtual roundtable as we discuss how to future-proof your brand’s search strategy, how to implement a search-first digital marketing strategy, how new search experiences are changing consumer expectations, and how to map the customer journey across AI-powered discovery services.
Every day, customers ask questions about your brand. Are your answers ready?