2020 is here, and people are asking more complex questions than ever. With technology and consumer expectations changing so quickly, it can be easy to let your search experience get stuck in the past.
Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your brand can’t provide the right information for their question, who answers at their moment of intent?
Join Meet the Boss and the search experts at Yext to discuss how you can future-proof your brand’s search strategy. Discover how to implement a search-first digital marketing strategy, how new search experiences are changing consumer expectations, and how to map the customer journey across AI-powered discovery services.
Every day, customers are asking questions about your brand. Are your answers ready?
Welcome Reception & Drinks
Introduction from Master of Ceremonies
Three-course dinner complemented with table discussion points
Wrap up from table champions and closing remarks from host