Marketing - Live event

Search in 2020: is your brand discoverable?

7th April 2020 | 6:00pm GMT | St. James's Hotel and Club, London
A Meet the Boss Live event in association with Yext

2020 is here, and people are asking more complex questions than ever. With technology and consumer expectations changing so quickly, it can be easy to let your search experience get stuck in the past.

Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your brand can’t provide the right information for their question, who answers at their moment of intent?

Join Meet the Boss and the search experts at Yext to discuss how you can future-proof your brand’s search strategy. Discover how to implement a search-first digital marketing strategy, how new search experiences are changing consumer expectations, and how to map the customer journey across AI-powered discovery services.

Every day, customers are asking questions about your brand. Are your answers ready?

Discussion Topics

How do you ensure a consistent brand experience across all digital platforms?
What is a knowledge graph, and why does your brand need one?
How do you surface your brand in voice search?

Keynote Speaker

Jon Buss Managing Director, Northern Europe, Yext
Jon Buss serves as the Managing Director for UK & Northern Europe at Yext, a NYSE… Find out more

Event Agenda

  1. 6:00pm - 6:30pm

    Welcome Reception & Drinks

  2. 6:30pm - 6:40pm

    Introduction from Master of Ceremonies

  3. 6:40pm - 7:00pm

    Keynote speaker

  4. 7:00pm - 9:00pm

    Three-course dinner complemented with table discussion points

  5. 9:00pm - 9:30pm

    Wrap up from table champions and closing remarks from host

St. James's Hotel and Club, London
7th April 2020
6:00pm GMT

About Yext

With the rise of voice assistants and AI, consumer search behaviour is changing rapidly. Take back control of your facts online with the Yext Search Experience Cloud and deliver verified answers wherever your customers are searching.
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