Join five senior leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…
Now, more than ever, it’s critical to maximize the investment you make in your TV advertising. In the midst of COVID-19 all brands are facing enormous pressure to shift messaging but at the same time slash media budgets. But there is a way to make your TV advertising dollars work harder, cut waste and maintain campaign effectiveness.
The way its always been done won’t cut it anymore. For years, brands and agencies have had to rely on incomplete data to plan TV advertising, resulting in billions of dollars of waste. Ratings are only part of the story. TV viewability and attention metrics are changing the advertising landscape. You wont just know if the TV is on, you’ll know who is in the room.
Join TVision and an intimate group of business leaders to discuss TV metrics that identify how much tv spend is wasted, target high-engagement environments, benchmark against the competition and track historical TV performance.