Technology - Virtual Roundtable

Reducing media waste: using attention metrics amid COVID-19

28th May 2020 | 1:00pm EST
How can you make your TV advertising dollars work harder?

Join five senior leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…

Now, more than ever, it’s critical to maximize the investment you make in your TV advertising. In the midst of COVID-19 all brands are facing enormous pressure to shift messaging but at the same time slash media budgets. But there is a way to make your TV advertising dollars work harder, cut waste and maintain campaign effectiveness.

The way its always been done won’t cut it anymore. For years, brands and agencies have had to rely on incomplete data to plan TV advertising, resulting in billions of dollars of waste. Ratings are only part of the story. TV viewability and attention metrics are changing the advertising landscape. You wont just know if the TV is on, you’ll know who is in the room.

Join TVision and an intimate group of business leaders to discuss TV metrics that identify how much tv spend is wasted, target high-engagement environments, benchmark against the competition and track historical TV performance.

Discussion Topics

What media/creative changes are required based on COVID-19 situation?
What tools or external support are you getting to navigate this difficult time?
How do you track ROI? (brand metrics, business outcome, etc.)

Your Hosts

Thought Leader
Yan Liu CEO and Co-Founder, TVision
Yan Liu is CEO and Co-Founder of TVision – transforming the way in which brands, their agencies,… Find out more
Moderator
Tim Cassidy Host/Moderator, Meet the Boss
Tim is an Emmy award winning journalist who writes, hosts and moderates b2b summits surrounding digital… Find out more
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About TVision

TVision has built a nationally deployed, tech-enabled panel to measure what was once unmeasurable - how people actually watch TV across formats - enabling true cross-media measurement for the first time. We enable brands to measure and compare across and… Find out more
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