Technology - Virtual Roundtable

Marketing transformation: relentless focus on customer experience and the pursuit of innovation

6th July 2020 | 2:00pm BST
How are you leveraging analytics to optimize marketing spend, ROI & growth across every channel?

Join a select group of senior thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…

The modern CMO needs to be agile. Whether responding to a changing landscape, current events, or ephemeral consumer preferences, CMOs need to be able to adapt quickly in order to exploit opportunities to grow their business. In uncertain times like these, CMOs need to have the ability to pivot and make swift, data informed decisions.

Join Datorama and a select group of industry thought leaders as we discuss discuss how to create a measurement strategy and marketing system of record that can help businesses navigate in uncertain times with confidence, while positioning marketing as a pillar for business growth.

Discussion Topics

Connecting and unifying marketing campaign data and business outcomes
Measuring the KPIs and ROI of media and marketing spend
Creating cohesive customer journeys across channels and devices
Driving innovation while complying with privacy regulations

Your Host

Thought Leader
Jonathan Beeston Product Marketing Director, Datorama, A Salesforce Company
Jonathan Beeston is product marketing director at Datorama (a Salesforce company) for EMEA. He's spent 20… Find out more
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About Datorama, A Salesforce Company

Connect. Unify. Analyze. Visualize. Act. Datorama, a Salesforce company, provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights, optimizing… Find out more
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