Technology - Virtual Roundtable
Marketing transformation: relentless focus on customer experience and the pursuit of innovation
20th July 2020 | 2:00pm - 3:30pm BST
How are you leveraging analytics to optimize marketing spend, ROI & growth across every channel?
Join a select group of senior thought leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today…
The modern CMO needs to be agile. Whether responding to a changing landscape, current events, or ephemeral consumer preferences, CMOs need to be able to adapt quickly in order to exploit opportunities to grow their business. In uncertain times like these, CMOs need to have the ability to pivot and make swift, data informed decisions.
Join Datorama and a select group of industry thought leaders as we discuss discuss how to create a measurement strategy and marketing system of record that can help businesses navigate in uncertain times with confidence, while positioning marketing as a pillar for business growth.
Discussion Topics
Connecting and unifying marketing campaign data and business outcomes
Measuring the KPIs and ROI of media and marketing spend
Creating cohesive customer journeys across channels and devices
Driving innovation while complying with privacy regulations
Your Host
Thought Leader
Jonathan Beeston is product marketing director at Salesforce Marketing Cloud for EMEA. He’s spent 20 years… Find out more
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About Datorama, A Salesforce Company
Connect. Unify. Analyze. Visualize. Act. Datorama, a Salesforce company, provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights, optimizing… Find out more
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How Roundtables Work
A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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Frequently Asked Questions
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How long does a digital roundtable take to complete?A Roundtable takes 90 minutes, and we need a few moments of your time ahead of the Roundtable to set up the technology.
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How much does a roundtable cost to attend?All Meet the Boss events are completely free of charge.
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I'm not a senior executive, can I still register?In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world's leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.
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