Technology - Virtual Roundtable
Keep Customer Experience Top of Mind When it Comes to Growth Strategy Design
14th December 2021 | 10:30am - 12:00pm ET
Is Customer Experience leading your marketing strategy?
A Meet the Boss virtual roundtable in partnership with ActionIQ
Centering business strategy around Customer Experience isn’t just about innovation. Research from Deloitte finds customer-centric organisations are 60% more profitable than those that do not focus on the customer.
Customer Experience needs a sustained, consistent focus across the enterprise. It can no longer be built around what happens at specific points in the customer’s journey. Leading companies recognise that to “walk the CX walk” over the long haul, where change is the only constant, they need more than a marketing-led approach, more than unified customer data, even more than a seemingly complete tech stack.
Join thought leaders from ActionIQ, along with a select group of your peers, as we discuss strategies and models designed to deliver great CX, and help your organisation evolve at the ‘speed of the customer,’ both today, and in the future.
Discussion Topics
How is your organisation thinking about adjusting business and marketing strategies in the post-cookie future?
What is the true Total Cost of Ownership (TCO) of your tech choices?
How do you select and onboard new technologies that will meet your organisation’s needs now and in the future?
Your Host
Thought Leader
James is the Head of Martech Strategy at ActionIQ, joining from a leading research firm where… Find out more
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About ActionIQ
ActionIQ is revolutionizing the way brands think about customer experience, digital transformation, and the value of customer data as a core corporate asset. We concentrate on solving enterprise data challenges to empower teams to create authentic customer experiences across all… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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How long does a digital roundtable take to complete?A Roundtable takes 90 minutes, and we need a few moments of your time ahead of the Roundtable to set up the technology.
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I'm not a senior executive, can I still register?In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world's leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.
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