Technology - Virtual Roundtable

Keep Customer Experience Top of Mind When it Comes to Growth Strategy Design

19th January 2022 | 12:00pm - 1:30pm ET
Is Customer Experience leading your marketing strategy?

A Meet the Boss virtual roundtable in partnership with ActionIQ

Centering business strategy around Customer Experience isn’t just about innovation. Research from Deloitte finds customer-centric organisations are 60% more profitable than those that do not focus on the customer.

Customer Experience needs a sustained, consistent focus across the enterprise. It can no longer be built around what happens at specific points in the customer’s journey. Leading companies recognise that to “walk the CX walk” over the long haul, where change is the only constant, they need more than a marketing-led approach, more than unified customer data, even more than a seemingly complete tech stack.

Join thought leaders from ActionIQ, along with a select group of your peers, as we discuss strategies and models designed to deliver great CX, and help your organisation evolve at the ‘speed of the customer,’ both today, and in the future.

Discussion Topics

How is your organisation thinking about adjusting business and marketing strategies in the post-cookie future?
What is the true Total Cost of Ownership (TCO) of your tech choices?
How do you select and onboard new technologies that will meet your organisation’s needs now and in the future?

Your Host

Thought Leader
James Meyers Head of Martech Strategy, ActionIQ
James is the Head of Martech Strategy at ActionIQ, joining from a leading research firm where… Find out more
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About ActionIQ

ActionIQ is revolutionizing the way brands think about customer experience, digital transformation, and the value of customer data as a core corporate asset. We concentrate on solving enterprise data challenges to empower teams to create authentic customer experiences across all… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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