Technology - Virtual Roundtable
Headless Commerce: More Than a Buzzword
(and Why You Should Pay Attention)
16th November 2021 | 11:00am - 12:30pm EST
What is “Headless Commerce,” how does it work, and what are the benefits?
A Meet the Boss virtual roundtable in partnership with VTEX and Valtech
When the term “headless commerce” was coined in a 2013 Forrester Research report, the basic definition and ideals behind it were years ahead of its time. But now, in 2021, headless commerce has become a hot topic for companies looking to unify the user experience. The only problem is, ecommerce professionals struggle to understand exactly what it is, the benefits of a headless commerce architecture, and its potential impact on the customer experience.
Join VTEX and Valtech along with panel of likeminded industry peers to discuss the ecommerce architecture and business implications of headless commerce, how it can give organizations the flexibility they need to scale online sales, and how to build a seamless customer experience from product navigation through order placement.
Discussion Topics
What is headless commerce, and how does it work?
What are the benefits of a headless commerce architecture?
Do brands and retailers need to fully re-platform in order to move to a headless architecture?
Your Hosts
Thought Leader
Robert is the Director of Product Marketing at VTEX and has had a successful career in… Find out more
Thought Leader
I am a results-oriented technology leader with a passion for creating high performing teams and solving… Find out more
Related events
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Previous Attendees
Fernando Machado
CMO,
Activision Blizzard
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
E.ON
John Pillar
CTO,
NatWest
NatWest
Line De Decker
Chief Transformation Officer,
GSK
GSK
About VTEX and Valtech
VTEX is a leading global commerce and marketplace solution provider that helps brands, retailers, manufacturers, wholesalers, grocers, CPGs, and others sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experiences across all their channels and customer touchpoints. About… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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