How to communicate with customers during a time of crisis

In this time of tremendous change, we find ourselves in drastically different situations, both personally and professionally. As individuals, we seek empathy to our personal circumstances and as employees we want to feel empowered to work virtually and in more digital ways.

Businesses who have been plunged into a position of uncertainty are looking for guidance on how to transform to appropriately support their customers and staff.

The need for a human-centric approach, while cultivating organisational agility for a rapidly changing environment, is paramount. Businesses are already innovating by:

• Sensing and responding to emerging customer needs
• Rapidly realigning offerings and go-to-market strategy
• Programmatically executing the shift to digital and virtual operations

As we adapt to this new form of reality, we need to consider the ‘next normal’: how we embrace change and scale for growth in a post-pandemic world. How we communicate with customers during times of crisis. And how we can align teams to support customers virtually.

Join Salesforce and a group of customer experience thought leaders to discuss how to lead with humanity, authenticity and agility while operationalising for our current, and future, reality.