Leadership - Virtual Roundtable

Engaging customers in our “new reality” while preparing for the “next normal”

20th May 2020 | 4:00pm GMT
Join five senior leaders on this roundtable discussion as we dedicate 90 minutes to answering one of the most valuable questions in business today...

How to communicate with customers during a time of crisis

In this time of tremendous change, we find ourselves in drastically different situations, both personally and professionally. As individuals, we seek empathy to our personal circumstances and as employees we want to feel empowered to work virtually and in more digital ways.

Businesses who have been plunged into a position of uncertainty are looking for guidance on how to transform to appropriately support their customers and staff.

The need for a human-centric approach, while cultivating organisational agility for a rapidly changing environment, is paramount. Businesses are already innovating by:

  • Sensing and responding to emerging customer needs
  • Rapidly realigning offerings and go-to-market strategy
  • Programmatically executing the shift to digital and virtual operations

As we adapt to this new form of reality, we need to consider the ‘next normal’: how we embrace change and scale for growth in a post-pandemic world. How we communicate with customers during times of crisis. And how we can align teams to support customers virtually.

Join Salesforce and a group of customer experience thought leaders to discuss how to lead with humanity, authenticity and agility while operationalising for our current, and future, reality.

Discussion Topics

Leading with humanity, authenticity, agility, and compassion
Programmatically operationalising for our current reality
Looking ahead to our 'next normal'
Thought Leader
Brian Vellmure Global Lead, Executive Thought Leadership and Advisory, Salesforce
Brian Vellmure is a Global Lead, Executive Thought Leadership and Advisory within Salesforce's Office of Innovation.… Find out more
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About Salesforce

Salesforce Customer 360 is our vision for how we help customers with their digital transformations. It’s an integrated CRM platform that unites marketing, sales, commerce, service and more to give companies a single source of truth about their customers. It… Find out more
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