Technology - Virtual Roundtable

Collaborative commerce: future-proof your online sales strategy

16th April 2021 | 2:00pm - 3:30pm EST
How to embrace digital collaboration to drive growth, innovation and customer relationships?

The move to online purchasing in reaction to COVID-19 has forced companies to pivot their ecommerce strategies in line with changing consumer behavior. And, as they move from crisis response to recovery, businesses have a real opportunity to shape customer satisfaction through the experience they offer.

To do this, organizations need to look beyond traditional commerce to a digital-first solution that delivers the most value to their consumers through collaboration. This means enabling sales teams to seamlessly engage customers, allowing the business to collaborate with partner distributors or franchises to offer frictionless selling and even teaming up with third party suppliers to drive value without the overheads.

The most forward thinking companies are considering competitive collaboration and teaming up with industry rivals to expand their assortment and grow revenue by delivering more value to customers.

So, how can you deliver personalized shopping experiences consumers demand in the modern age? How can you empower your sellers become trusted advisors? And how can uniting with channel partners help you tap into new markets and reach new customers?

Join VTEX and a select group of industry experts to discuss how collaborative commerce can help you future-proof your sales strategy, the latest trends in direct-to-consumer and business-to-business selling and how to launch an online marketplace or evolve your existing e-commerce solution.

Discussion Topics

What have been your main e-commerce challenges through COVID-19? How have you adapted or pivoted your online purchasing to meet changing customer expectations?
How are your sales teams engaging with customers? Have you seen a change in the tools required to collaborate with customers in order to deliver on their expectations?
How are you linking up with suppliers, sales partners and distributors to gain better visibility into inventory, stores and fulfilment centres?

Your Hosts

Thought Leader
Ben Hussey VP of Sales, VTEX
Hussey is focused on supporting the sales team, particularly on the east coast, in demonstrating VTEX’s… Find out more
Thought Leader
Joseph Lee Chief Revenue Officer, VTEX
Joseph Lee is the chief revenue officer at VTEX. Before joining VTEX, Joseph was immersed in… Find out more
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About VTEX and AWS

VTEX is a leading global commerce and marketplace solution provider that helps brands, retailers, manufacturers, wholesalers, grocers, CPGs, and others sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experiences across all their channels and customer touchpoints. About… Find out more
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