The in-store experience is changing because it has to – competing with Amazon means using every tool at your disposal, especially your people and your store. Corporate communication is also changing because it has to – your staff is demanding more insight and transparency, while leaders are demanding more because they know information drives better decision-making and increased productivity.
More importantly, however, both sectors are changing because they can. Cloud-based technologies and screen media are enablers, both physically and fiscally.
What are the challenges and opportunities? How can you thrive in an increasingly visual world? Read on…