A Meet the Boss roundtable in partnership with e.fundamentals
The global adoption of online grocery has sent shock waves through CPG organisations.
Where many previously believed shoppers’ slow embrace of digital grocery gives them time to develop their e-commerce capabilities, they’re now taking a good look at how they need to accelerate their ecommerce capabilities to meet rapid-fire demand.
The stakes are high: CPGs that delay building the data-driven infrastructure and upskilling their workforce to understand the nuances of ecommerce risk becoming uncompetitive in the long run, losing their hard won category leadership.
So, how are forward-looking CPGs planning to structure their businesses for the future of online grocery? What role has data played and will continue to play in securing ecommerce success? What are imminent challenges for frontline teams and what will set them apart in order to lead their categories in the future?
Join e.fundamentals and a select group of industry peers as we discuss and explore how the continued rise of online grocery is shaping current workflows, the role of data in delivering omnichannel performance and what’s going to help CPGs be the best brands between today and tomorrow.