Retail - Virtual Roundtable

Winning with data: how will you prepare your teams for the online grocery revolution?

5th October 2021 | 10:00am - 11:30am BST
How are CPGs preparing their organisations for the future of online grocery and what role does data play?

A Meet the Boss roundtable in partnership with e.fundamentals

The global adoption of online grocery has sent shock waves through CPG organisations.

Where many previously believed shoppers’ slow embrace of digital grocery gives them time to develop their e-commerce capabilities, they’re now taking a good look at how they need to accelerate their ecommerce capabilities to meet rapid-fire demand.

The stakes are high: CPGs that delay building the data-driven infrastructure and upskilling their workforce to understand the nuances of ecommerce risk becoming uncompetitive in the long run, losing their hard won category leadership.

So, how are forward-looking CPGs planning to structure their businesses for the future of online grocery? What role has data played and will continue to play in securing ecommerce success? What are imminent challenges for frontline teams and what will set them apart in order to lead their categories in the future?

Join e.fundamentals and a select group of industry peers as we discuss and explore how the continued rise of online grocery is shaping current workflows, the role of data in delivering omnichannel performance and what’s going to help CPGs be the best brands between today and tomorrow.

Discussion Topics

How has your organisation adapted to the changes brought about by the events of 2020? What role has data analytics played in this?
How are you supporting frontline teams with the transition from brick and mortar to ecommerce excellence? What’s stopping you from driving ecommerce success today?
How are you utilising emerging technologies to break down silos between teams to help deliver and secure category leadership long term?

Your Host

Thought Leader
Jo Campell VP Commercial Partnerships, e.fundamentals

Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About e.fundamentals

e.fundamentals provides all the digital shelf analytics needed to succeed at speed and scale. We help brands turn complex data gathered from hundreds of retailers into actionable insights that accelerate online sales, provide competitor intelligence, and bring category strategy to… Find out more
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