A Meet the Boss roundtable brought to you by Near

Marketers are working harder than ever before to understand their customer, get a 360 view and engage with them to drive revenue. This is particularly true for brands with brick and mortar stores or locations, who have encountered revenue challenges following the impact of the global pandemic.

Yet, while in-store spending may have dropped, retailers and property companies are continuing to see high footfall – a disparity which needs further investigation. It’s evident real world behaviour data, combined with online spending habits, is necessary to better understand our audiences.

For example, spending patterns can offer insights into affluence level, spending power, and to a great extent can tell the likelihood of future buying from a brand or category. These insights, when added to other real-world signals, can be used across categories to segment, target and measure marketing campaigns more efficiently.

So, how can marketers drive more consumers in-store and widen their user base through data insights?

Join Near and a select group of industry peers to discuss your own customer data challenges, explore how to better understand consumer habits and apply transaction and people movement data to your own marketing activation and measurement.