The problem is they don’t – and now is a once-in-a-lifetime chance to fix that.

For years, brands and agencies have had to rely on incomplete data to plan TV ad spend. This has wasted billions of dollars.

• Ratings are only part of the story.
• Viewability and attention metrics have changed the advertising landscape.
• It’s not enough to know the TV is on. Who is in the room? What’s on their other screens?

Now, more than ever, it’s critical to maximize the investment you make in your TV advertising. The question is how?

Join TVision and a select group of brand leaders for a unique, interactive roundtable of honest peer-to-peer conversation.

How do you enable true cross-media measurement? How can you accurately identify how much TV spend is wasted? How can you accurately identify high-engagement environments?

Inspired by proven case studies and focused on making the theoretical-practical, this roundtable has one aim: to explore how you make your TV advertising dollars work harder and fix a billion-dollar problem.