Technology - Virtual Roundtable

TV advertising post-COVID-19: time to drive more engagement with less waste

18th February 2021 | 12:00pm - 1:30pm EST
COVID-19 has had a profound impact on TV ad spend. But, as live events return, and “the new normal” begins to take shape, so brands are returning to a medium they understand.

The problem is they don’t – and now is a once-in-a-lifetime chance to fix that.

For years, brands and agencies have had to rely on incomplete data to plan TV ad spend. This has wasted billions of dollars.

  • Ratings are only part of the story.
  • Viewability and attention metrics have changed the advertising landscape.
  • It’s not enough to know the TV is on. Who is in the room? What’s on their other screens?

Now, more than ever, it’s critical to maximize the investment you make in your TV advertising. The question is how?

Join TVision and a select group of brand leaders for a unique, interactive roundtable of honest peer-to-peer conversation.

How do you enable true cross-media measurement? How can you accurately identify how much TV spend is wasted? How can you accurately identify high-engagement environments?

Inspired by proven case studies and focused on making the theoretical-practical, this roundtable has one aim: to explore how you make your TV advertising dollars work harder and fix a billion-dollar problem.

Discussion Topics

What media/creative challenges – and opportunities – has COVID-19 created?
How do you enable true cross-media measurement?
How do you track ROI? (brand metrics, business outcome, etc.)

Your Host

Thought Leader
Yan Liu CEO and Co-Founder, TVision
Yan Liu is CEO and Co-Founder of TVision – transforming the way in which brands, their agencies,… Find out more

About TVision

TVision has built a nationally deployed, tech-enabled panel to measure what was once unmeasurable - how people actually watch TV across formats - enabling true cross-media measurement for the first time. We enable brands to measure and compare across and… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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