Data - Virtual Roundtable

The first party data imperative

11th January 2022 | 11:30am - 1:00pm GMT
How to address growing data concerns and enable marketing to drive growth and retention

A Meet the Boss roundtable in partnership with Salesforce

2020 was the digital tipping point – your customers are now primarily digital customers. But digital measurement is also on a knife edge.

Third party cookies are rapidly going away. Apple has changed privacy defaults on iOS. Data privacy regulations on both sides of the Atlantic are getting tighter.

All this means that marketers are faced with a first party data imperative to understand cus-tomers, humanise marketing and optimise success – all while respecting customers’ desire for transparency and trust.

So, in a world where customer tracking is becoming more complex, what will you do to ad-dress these growing data concerns, understand and leverage your first-party data while building a value exchange with your consumers?

Join Salesforce and a select group of industry peers to discuss your data challenges, how to unify your marketing data and extend its use across the business to align departments with one system of record.


Discussion Topics

How is your organisation responding to the ‘first party imperative’ - where reliance on your own data is becoming more vital?
How are you addressing your data concerns? What actions are you taking now to bolster your marketing department’s use of first party data?
How are you storing customer data to make it easily accessible and to gain actionable in-sights?

Your Host

Thought Leader
Jonathan Beeston Director Product Marketing, EMEA, Marketing Cloud, Salesforce
Jonathan Beeston is product marketing director at Salesforce Marketing Cloud for EMEA. He’s spent 20 years… Find out more

Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Salesforce

We bring companies and customers together. Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps. With Customer 360, you can focus… Find out more
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