A Meet the Boss roundtable in partnership with Salesforce
2020 was the digital tipping point – your customers are now primarily digital customers. But digital measurement is also on a knife edge.
Third party cookies are rapidly going away. Apple has changed privacy defaults on iOS. Data privacy regulations on both sides of the Atlantic are getting tighter.
All this means that marketers are faced with a first party data imperative to understand cus-tomers, humanise marketing and optimise success – all while respecting customers’ desire for transparency and trust.
So, in a world where customer tracking is becoming more complex, what will you do to ad-dress these growing data concerns, understand and leverage your first-party data while building a value exchange with your consumers?
Join Salesforce and a select group of industry peers to discuss your data challenges, how to unify your marketing data and extend its use across the business to align departments with one system of record.