Technology - Virtual Roundtable

Pivoting strategy and processes in B2B to reach your customers and create digital experiences to grow your business

26th January 2021 | 3:00pm - 4:30pm CET
How are you becoming a digital first manufacturer to create seamless customer experiences and engagement across sales and marketing channels?

Heightened customer expectations have changed the way B2B organizations do business. The landscape continues to evolve, end users demand attention, and distribution channels are changing.

Competing in the new world of B2B requires agile digital capabilities that enable you to do more with less. Digital transformation in communications can help turn challenges into new opportunities, support marketing, sales, and business in a difficult environment. How are you digitizing communications to reach customers and provide seamless experiences? How can you stay in contact with your audience in these challenges times while facing COVID-19 pandemic restrictions?

Join Adobe and a select group of your peers as we discover how B2B brands are investing in customer experience to get ahead of the competition with new strategies, processes, and mindsets.

Discussion Topics

How are you digitally transforming your communications to reach customers on multiple channels?
How are your communications supporting new opportunities, marketing, and sales?
How are you using automation in your marketing and customer communications?

Your Host

Thought Leader
Julian Kramer Chief Experience Ambassador, EMEA, Adobe
Julian A. Kramer is a translator between Tech-, Creative- and Business-world. As Chief Experience Ambassador at… Find out more

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
Find out more

How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
Find out more

Frequently Asked Questions

Why Meet the Boss?


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

Register to attend