A Meet the Boss roundtable brought to you by Hathway+Bounteous.

In the last 18 months of disruption, digital transformation has accelerated like never before. As a result, customer expectations and behaviours have changed dramatically, with many more now wanting one seamless customer experience. C-stores and restaurants need to adapt to develop their digital platforms, whilst gaining an advantage over competitors, to retain a slice of the customer pie. However, there are challenges.

Staff costs, money, and competition from quick-service restaurants are some of those pain points. From fuels and POS to loyalty platforms, c-stores are faced with a unique set of variables. Retailers should embrace technology and make sure multiple digital platforms work well together, whilst combatting the roadblocks of bringing together disparate systems. The challenges aren’t exclusive to tools and processes because as, acquiring, onboarding, and retaining talent is an issue that is difficult for any company in any industry, having the right people is also fundamental.

 What tools and processes are you using to leverage digital to increase customer loyalty? And how can you increase your foot traffic and still own the customer data in this new digital landscape.

Join Hathway+Bounteous as we explore utilizing consumer-facing technology to increase customer loyalty and grow sales. Share your own experiences and discuss best practice with industry peers in this Meet the Boss roundtable.