Technology - Virtual Roundtable
How to Scale In-House Research Programs to Fuel Rapid Innovation and Growth
14th September 2021 | 12:00pm - 1:30pm EST
How can you adapt and navigate the changing marketplace with agile market research?
A Meet the Boss roundtable in partnership with Momentive
In a world faced with disruption, planning for the longer-term is not an easy task. As consumer shopping habits continue to evolve and change, organizations need to stay on top of trends. However, collecting quality data to make informed decisions can be challenging. How can you adapt to the changing marketplace with agile market research?
According to Momentive, 1 in 5 marketers say their 2021 research budgets have decreased due to COVID-19; and yet, more than half of teams claim the scope of their activities haven’t decreased in line with their budget decrease. The study also claims the pandemic has caused insights teams to adopt more on-demand tools and online surveys, decreasing their use of full-service vendors. How are you adapting moving forward? What trends and technologies are enabling the shift to agile market research?
Join Momentive and a select group of industry thought leaders to explore challenges and best practices around collecting quality data and scaling your agile market research program.
Discussion Topics
Knowing that consumer shopping habits will continue to change and evolve how are you staying on top of these trends?
What new methods or technology have you implemented in your research?
What are some qualities or trends that your organization adopted from 2020 that you’re bringing into 2021?
Your Host
Thought Leader
Morgan started her career at Nielsen doing marketing effectiveness analytics and consulting for P&G. After various… Find out more
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Previous Attendees
Fernando Machado
CMO,
Activision Blizzard
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
E.ON
John Pillar
CTO,
NatWest
NatWest
Line De Decker
Chief Transformation Officer,
GSK
GSK
About Momentive
Momentive (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights https://www.momentive.ai/insights/ solutions,… Find out more
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