A Meet the Boss roundtable in partnership with Momentive
In a world faced with disruption, planning for the longer-term is not an easy task. As consumer shopping habits continue to evolve and change, organizations need to stay on top of trends. However, collecting quality data to make informed decisions can be challenging. How can you adapt to the changing marketplace with agile market research?
According to Momentive, 1 in 5 marketers say their 2021 research budgets have decreased due to COVID-19; and yet, more than half of teams claim the scope of their activities haven’t decreased in line with their budget decrease. The study also claims the pandemic has caused insights teams to adopt more on-demand tools and online surveys, decreasing their use of full-service vendors. How are you adapting moving forward? What trends and technologies are enabling the shift to agile market research?
Join Momentive and a select group of industry thought leaders to explore challenges and best practices around collecting quality data and scaling your agile market research program.