A Meet the Boss virtual roundtable in partnership with Media One

The rise of popular satirical news shows, seemingly to mostly come from the John Stewart camp, really reiterates our positioning of thinking like a journalist but through an entertainment lens – it is literally a journalistic approach with entertainment delivered through comedy and empathy. In essence, it is a combination of content that people love watching but also it gets them to move to action.

Last Week Tonight, which wins the Emmy every year, has created something called the “John Oliver Effect”: Oliver affecting change in both legislation and national opinion. For example, in 2015, Oliver tackled the issues of the bail bond system, showing the ways it works as a disservice to the impoverished and keeping innocent people behind bars. Soon after, New York officials made plans to change the bail requirements, and Mayor Bill de Blasio issued a statement addressing the problem just a month after the segment aired.

The effects of Oliver’s style are palpable, and he might be changing the face of news as we know it. It allows us to talk about using the rigor and discipline of a newsroom to collect and curate the right stories for the right time and the right audiences. So, how can we create the content that not only inspires the audience, but can be sold as branded storytelling to today’s major streaming services?

Join Media One and a select panel of likeminded peers to discuss your challenges and successes in creating content, and how branded storytelling can cut through advertising clutter and BE the content audiences are looking for.