A Meet the Boss virtual roundtable in partnership with Marketing Architects

Consumer, business and media trends are always changing, but in 2021 they’re changing more rapidly than ever before. Brands are looking for ways to achieve broad reach without taking on excessive risk as they implement best practices to connect with customers and expand to new audiences. And while the agile nature of digital channels is certainly appealing, an overreliance can be dangerous.

That’s why marketing leaders are returning to national television. However, with TV’s high-entry cost and ongoing challenges of optimization, scale and measurement, it’s a high-risk investment.

But what if you were able to remove many of these risks? What if you could measure TV’s impact in real-time? What if you could use TV’s broad reach without the traditional high premiums? And what if you could test your commercials before they air so you’re confident your message resonates?

Join Marketing Architects and a select group of senior Marketing thought-leaders to share best practices on media targeting, creative pretesting and production & measurement to accelerate growth in 2021.