Customer experience has rapidly become the main competition differentiator in business. A seamless, integrated, end-to-end solution to engage the customer at every touchpoint is a vital component in business success, particularly in a world overcome with disruption and changing customer expectations.
IT’s position within this is paramount. The mandate has extended far beyond a high quality, modern data warehouse and extended to operating to get a clear view of each customer by breaking down data silos and connecting customer insights across the enterprise.
So, how can IT and data experts support the creation of a single source of truth for customer data, enabling the understanding the consumer from the first touchpoint? How can they ensure communication is consistent and accurate at every touchpoint? And how can they ensure data compliance with rapidly evolving privacy regulations?
Join Redpoint Global and a select group of IT experts to discuss how to meet and exceed customer experience goals through digital transformation.