Technology - Virtual Roundtable

Digital transformation in customer engagement

14th September 2020 | 11:00am ET
What is the IT department’s role in improving customer experience?

Customer experience has rapidly become the main competition differentiator in business. A seamless, integrated, end-to-end solution to engage the customer at every touchpoint is a vital component in business success, particularly in a world overcome with disruption and changing customer expectations.

IT’s position within this is paramount. The mandate has extended far beyond a high quality, modern data warehouse and extended to operating to get a clear view of each customer by breaking down data silos and connecting customer insights across the enterprise.

So, how can IT and data experts support the creation of a single source of truth for customer data, enabling the understanding the consumer from the first touchpoint? How can they ensure communication is consistent and accurate at every touchpoint? And how can they ensure data compliance with rapidly evolving privacy regulations?

Join Redpoint Global and a select group of IT experts to discuss how to meet and exceed customer experience goals through digital transformation.

Discussion Topics

What is your role in making customer data available for use?
How are you currently analysing customer data to build models and get a single view of your customer?
What steps are you taking to better align people and processes with technology to meet customer experience and digital transformation goals?

About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated.… Find out more
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