Technology - Virtual Roundtable

Digital innovation & customer experience: how to become an experience business

4th September 2020 | 10:00am BST
How are you optimizing data and analytics to become truly customer centric and transform into an experience business?

People buy experiences not products, yet in the pursuit of becoming a truly customer centric organization, companies face many challenges. From difficulty understanding the connection between customer experience and financial impact, limited accountability over essential metrics leading to neglect of core parts of the customer journey and inconsistent measurement throughout the business.

Becoming customer centric requires companies to transform the way they source, govern and disseminate data across teams. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?

Join Adobe and a select group of industry thought leaders as we discuss a data driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth.

Discussion Topics

Data driven operating model
Customer Experience Transformation
Customer centricity

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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