Data - Virtual Roundtable

Developing a first-party data strategy for enhanced cross-channel customer experience

18th October 2021 | 11:30am - 1:00pm EST

How can the power of data help you develop your digital maturity?

A Meet the Boss roundtable brought to you by Tech Mahindra

Managing behavioural customer data in real time is now a pre-requisite for providing the kinds of personalized experience that consumers expect.

But, only 45 percent of the data companies collect ends up being usable, with teams being unable to use the remaining 55 percent, or unsure what data they even have (Splunk & TRUE Global Intelligence).

What’s more, we know most consumers are concerned about their data privacy, yet around half are willing to hand over their personal details for an improved customer experience (Tealium).

It’s clear brands need to focus on enabling data-driven, personalized campaigns by utilizing new technologies and leveraging the capabilities of cloud products to collect and manage data.

Join Tech Mahindra and a select group of industry peers to discuss your own personalization challenges, how to improve digital maturity and explore the current technologies that can enable this in your business.

Discussion Topics

What challenges are you facing in offering a personalized customer experience? Are you able to leverage your own first-party data?

Do you have a customer data platform (CDP) and how is it currently serving you? What obstacles remain?

How are you optimising your conversion rate through better understanding your audience?

Previous Attendees

Fernando Machado

CMO,
Activision Blizzard

Jennifer Christie

CHRO,
Twitter

Naveed Tariq

Vice President, Corporate Strategy & Group Innovation Operations,
E.ON

John Pillar

CTO,
NatWest

Line De Decker

Chief Transformation Officer,
GSK

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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more

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