The world of business has changed. Ecommerce has taken over and workforces are geographically dispersed like never before. Following global disruption, organizations are having to work harder to deliver superior experiences to their end customers amid their ever-changing expectations.

Digital is no longer just important when it comes to delivering value, it’s business critical. But how can we adapt our digital-first projects to suit the moving landscape? How can we offer sterling customer experience management in this new environment? And how can data and customer intelligence propel us forward through challenging times?

Join Adobe and a select group of industry thought leaders to discuss how to build an exceptional customer experience playbook by putting these three essential pillars in place:

• Data and customer intelligence: better understanding your audience
• Proactive communication: targeting the right customer with the right message on the right channel
• Digital adoption: maintaining new practices and continuing on your innovation journey