TV consumption soared during the pandemic, as viewers found comfort in the company of their favorite shows. While consumer behavior continues to shift toward streaming and on demand, people still spend the majority of their time watching live and scheduled programmes. The proliferation of screens and connected devices offers unparalleled choice for audiences, but poses a growing set of challenges for brands. The need to formulate an omniscreen advertising strategy that seamlessly connects across platforms is greater than ever.

Knowing your audience has never been more critical. The smart and effective collection and interpretation of audience data is the key to developing campaigns that speak to consumers across TV (linear, CTV) and digital. Leveraging these unique insights empower brands to optimize and target their spend, and measure efficacy in real-time.

Join TV Samba and a collection of industry thought leaders in this Meet The Boss roundtable session, where we will discuss the challenges and opportunities of making effective use of audience data and insights.