Data - Virtual Roundtable

Commercial Business Data as Infrastructure: The Next Wave of Growth

14th September 2021 | 11:30am - 1:00pm EST
How can you access and acquire data to build master data for your organization, fill in data gaps, and go beyond data to predictive intelligence?

A Meet the Boss virtual roundtable in partnership with ZoomInfo

Almost a decade ago, McKinsey Global Institute found that data-driven organizations are not only 23 times more likely to acquire customers, but they’re also 6 times as likely to retain customers and 19 times more likely to be profitable. Yet, according to NewVantage Partners, only 24% have created a data-driven organization. With the velocity, volume, and variety of data, it is not always easy to go from data to insights and actions.

The next wave of top businesses are going to be built by organizations who will embrace business data as a core part of their overall business strategy. Just as IT infrastructure played a pivotal role in transforming the business landscape in the last two decades, commercial business data as infrastructure is going to shape the next generation of companies in the coming years. So, how can you access and acquire data to build master data for your organization? How can you fill in data gaps and go beyond data to predictive intelligence?

Join ZoomInfo and a select group of likeminded peers to address your challenges and discuss prospective solutions to better utilize commercial business data as infrastructure.

Discussion Topics

What are your challenges with third party business/commercial data acquisition?
What is your multi-vendor strategy?
What is your master data strategy as it relates to sales, marketing, and data analytics?
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

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