Marketing - Virtual Roundtable

CMO Leadership series: Driving demand in a cookieless future

19th October 2021 | 4:00pm - 5:30pm AEDT | 1:00pm - 2:30pm PST
How to navigate personalisation and privacy in a cookieless world

A Meet the Boss roundtable brought to you by LivePerson

The past 18 months has seen the business landscape disrupted like never before, with increasing customer expectations, changing privacy regulations and the decline of third party cookies being high on the agenda of CMOs.

But, with positive developments coming in the advancement of personalised experiences and the capacity of AI, now is the time to explore what marketing will look like over the next 12 months, and where the role of the CMO fits within it.

Change is coming to us all, so how do you ensure that change works for your business, rather than against it? How do you navigate the implications of data privacy and stay ahead of compliance legislation? How do you prepare for a cookieless future and leverage your own data to deliver personalised experiences? And how can you overcome any barriers to AI adoption and use automation to drive marketing processes?

Join the LivePerson CMO Leadership series to find out. You’ll meet like minded peers to discuss your own unique challenges and ideas, share thinking and best practices and explore what the future of marketing will look like.

Discussion Topics

How have your customer’s privacy demands changed over the last 12 months? What impact has this had on your marketing and wider customer experience strategies?
How prepared do you feel as an organisation to tackle the uncertainty of a cookieless future? What resources, people and organisations will you lean on to support the changes?
How much of a priority is marketing and CX automation among your leadership team? And what are the key challenges that could create barriers to adoption of AI as part of your CX strategy?
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

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