A Meet the Boss roundtable brought to you by SurveyMonkey
1 in 5 say market research budgets have been cut due to the impact of COVID-19. That said, the majority of marketing and insights teams claim the scope of their activities hasn’t changed in line with their budgets. Therefore, it’s understandable that there’s been a marked shift to more agile, in-house research methods, such as online surveys, to continue to gauge insights through these disrupted times.
While market research is becoming democratized and more cross-department teams are taking research opportunities into their own hands, challenges remain when it comes to finding staff resource, having the right expertise internally and retrieving the quality answers needed from the appropriate audience segments.
So, how can you navigate the changing marketplace with market research? How are you rethinking ways to complete research and remain agile through disruption? And what does a successful consumer insights program look like in the modern age?
Join SurveyMonkey and a group of research and insights experts to discuss how to collect quality data from a target audience and create on-demand research.