Technology - Virtual Showcase

2021 True Influence Summit:
Accelerating Revenue In UnCertain Times

21st January 2021 | 12:00pm - 3:40pm EST

Today, businesses are struggling to navigate through information overload. To help break this cycle, we are bringing together some of the best minds in the technology industry at our 2021 True Influence Summit: Accelerating Revenue in Uncertain Times.

These experts will discuss the true learnings and insights that align marketing, sales, and data to build a path to a successful and certain B2B future.

Please join us for thought-provoking panels, relevant case studies, and an inspiring keynote.

The speakers will address how to turn demand generation into a revenue machine. We’re dedicating this unique virtual Summit to discovering all the possibilities for 2021.

Discussion Topics

What are the best practices in B2B marketing, sales and data integration to serve the modern marketer on their terms?

How can sales and marketing act on intent data signals throughout the funnel to identify opportunities? And, what digital sales channels meet the needs of today’s buyer?

What are the important data measurements in today’s funnel and how does this information help sales and marketing engage with prospective customers?

What barriers prevent sales and marketing teams from creating smarter engagements, and how does intent data give them more results?

How can sales and marketing teams use intent data to enrich prospective buyer journeys with personalized engagement?

How and when should marketing and sales use a single view of the customer to segment, personalize, connect and close?

Your Hosts

Thought Leader

Brian Giese CEO, Anteriad

Keynote Speaker, Comedian, Television Personality, Screenwriter, Actor, Producer, Director, Entrepreneur and Author

Howie Mandel Comedian, Television Personality, Screenwriter, Actor, Producer, Director, Entrepreneur & Author,

Thought Leader

Brian Solis Global Innovation Evangelist, Salesforce

Thought Leader

Kay Kienast CMO, Anteriad

Thought Leader

Tim Schneller Head of Global Marketing, Honeywell

Thought Leader

Laura Ramos Vice President, Principal Analyst , Forrester Research

Laura serves B2B marketing and sales professionals. She is a leading expert in B2B marketing with… Find out more

Thought Leader

David Amaro Senior Manager Corporate Marketing, Salesforce

Thought Leader

Oktay Arifkhan SVP, Data Science & Innovation, ViacomCBS

Thought Leader

Leslie Canning Vice President, WW Sales Enablement, Hewlett Packard Enterprise

Event Agenda

12:00pm - 12:20pm

Welcome & Introduction
12:20pm - 1:00pm

Interactive Panel – “Actioning for The Future: Aligning Intent Across Sales, Marketing & Data”

Brian Solis, Global Innovation Evangelist, Salesforce

Leslie Canning, Vice President WW Sales Enablement, HPE

Oktay Arifkhan, SVP Data Science & Innovation, ViacomCBS
1:00pm - 1:40pm

Fireside Chat:
“Modernized B2B Marketing”

Kay Kienast, CMO, True Influence

Laura Ramos, VP, Principal Analyst, Forrester Research
1:40pm - 2:30pm

Interactive Panel:
“Success in Depth: Activating the Journey to Accelerated Revenue”

Tim Schneller, Head of Global Channel Marketing, Honeywell
David Amaro, Senior Manager Corporate Marketing, Salesforce
2:30pm - 3:00pm

Keynote Session

Howie Mandel
Comedian, Television Personality, Screenwriter, Actor, Producer, Director, Entrepreneur & Author
3:15pm - 3:40pm

Key Takeaways & Closing Remarks:

Brian Giese, CEO, True Influence

21st January 2021

12:00pm EST

About Anteriad

MeritB2B and True Influence are now Anteriad. Together, we are B2B’s leading provider of full funnel data and intent-driven ABM and demand generation solutions.Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco.… Find out more

Find out more