Technology - Virtual Showcase

2021 True Influence Summit:
Accelerating Revenue In UnCertain Times

21st January 2021 | 12:00pm - 3:40pm EST

Today, businesses are struggling to navigate through information overload. To help break this cycle, we are bringing together some of the best minds in the technology industry at our 2021 True Influence Summit: Accelerating Revenue in Uncertain Times.

These experts will discuss the true learnings and insights that align marketing, sales, and data to build a path to a successful and certain B2B future.

Please join us for thought-provoking panels, relevant case studies, and an inspiring keynote.

The speakers will address how to turn demand generation into a revenue machine. We’re dedicating this unique virtual Summit to discovering all the possibilities for 2021.

    

Discussion Topics

What are the best practices in B2B marketing, sales and data integration to serve the modern marketer on their terms?
How can sales and marketing act on intent data signals throughout the funnel to identify opportunities? And, what digital sales channels meet the needs of today’s buyer?
What are the important data measurements in today’s funnel and how does this information help sales and marketing engage with prospective customers?
What barriers prevent sales and marketing teams from creating smarter engagements, and how does intent data give them more results?
How can sales and marketing teams use intent data to enrich prospective buyer journeys with personalized engagement?
How and when should marketing and sales use a single view of the customer to segment, personalize, connect and close?

Your Hosts

Thought Leader
Brian Giese CEO, True Influence
Keynote Speaker, Comedian, Television Personality, Screenwriter, Actor, Producer, Director, Entrepreneur and Author
Howie Mandel Comedian, Television Personality, Screenwriter, Actor, Producer, Director, Entrepreneur & Author,
Thought Leader
Brian Solis Global Innovation Evangelist, Salesforce
Thought Leader
Kay Kienast CMO, True Influence
Thought Leader
Tim Schneller Head of Global Marketing, Honeywell
Thought Leader
Laura Ramos Vice President, Principal Analyst , Forrester Research
Laura serves B2B marketing and sales professionals. She is a leading expert in B2B marketing with… Find out more
Thought Leader
David Amaro Senior Manager Corporate Marketing, Salesforce
Thought Leader
Oktay Arifkhan SVP, Data Science & Innovation, ViacomCBS
Thought Leader
Leslie Canning Vice President, WW Sales Enablement, Hewlett Packard Enterprise

Event Agenda

  1. 12:00pm - 12:20pm

    Welcome & Introduction

  2. 12:20pm - 1:00pm

    Interactive Panel – “Actioning for The Future: Aligning Intent Across Sales, Marketing & Data”

    Brian Solis, Global Innovation Evangelist, Salesforce

    Leslie Canning, Vice President WW Sales Enablement, HPE

    Oktay Arifkhan, SVP Data Science & Innovation, ViacomCBS

  3. 1:00pm - 1:40pm

    Fireside Chat:
    “Modernized B2B Marketing”

    Kay Kienast, CMO, True Influence

    Laura Ramos, VP, Principal Analyst, Forrester Research

  4. 1:40pm - 2:30pm

    Interactive Panel:
    “Success in Depth: Activating the Journey to Accelerated Revenue”


    Tim Schneller, Head of Global Channel Marketing, Honeywell
    David Amaro, Senior Manager Corporate Marketing, Salesforce

  5. 2:30pm - 3:00pm

    Keynote Session

    Howie Mandel
    Comedian, Television Personality, Screenwriter, Actor, Producer, Director, Entrepreneur & Author

  6. 3:15pm - 3:40pm

    Key Takeaways & Closing Remarks:

    Brian Giese, CEO, True Influence 

21st January 2021
12:00pm EST

About True Influence

Founded in 2008, True Influence helps you grow your business with actionable intent data. We expertly leverage data, technology, and content to drive high-impact marketing campaigns and share detailed results and insights to help you win new business. True Influence… Find out more
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In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

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