Technology - Virtual Roundtable

The automotive digital revolution: Tackling the challenges of identity resolution

6th April 2021 | 1:00pm - 2:30pm ET
How can we successfully shift to digital whilst creating a seamless and safe experience for our consumers?

There is no question that the automotive industry has been making a slow-moving shift to digital over the past several years. But COVID-19 has jumpstarted the shift and it is now rolling faster than ever, creating both new challenges and new opportunities. Could this truly be the start of the automotive digital revolution?

In an increasingly digital world, companies are challenged with identifying and targeting consumers across multiple devices. Validating and authenticating consumers, preventing fraud, understanding a consumer’s buying capacity in order to ensure a seamless and secure digital transaction is critical. Business leaders recognise that tackling these security hurdles are fundamental to a successful digital transformation, increasing growth and supporting positive business outcomes.

So how can we identify customers throughout the shift to digital? What are the main challenges of creating a seamless digital experience for consumers? And how can we work to identify fraud and authenticate consumers in the digital space?

Join Equifax, Winterberry and a select group of senior thought-leaders to discuss the shift to digital in automotive, whilst sharing insights on how the industry is tackling the challenges of identity resolution in this environment.

Discussion Topics

As the shift to digital in the auto industry speeds up, what is your company doing to identify customers throughout the journey?
What are the challenges of creating a seamless digital experience for consumers across devices?
How are you working to identify fraud and authenticating consumers in the digital space?
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