eCommerce companies are under constant pressure to grow; however, their options to drive that growth remain limited. This is because they can’t always connect their own site data back to the individuals who actually visited their site. In result, they end up wasting marketing funds in the main performance channels like Google and Facebook, missing the opportunity to use their own data to maximise revenue from channels such as emails and texts.

These challenges were relevant for leading skincare and makeup brand, Clarins. The brand was looking to build a high-quality, engaged CRM list and deploy a more effective and efficient retargeting strategy that would increase the value of customers on that list. By partnering with an identity network and technology solution provider they were able identify a larger portion of their site traffic down to an email. In just 6 months, they were able to add close to 70-thousand emails to their CRM. This also allowed them to drastically increase their triggered email reach and grow their revenue from triggered email by 13x.

How can you provide the best possible experience for your customers? How can you generate additional e-commerce revenue via emails and texts? How can you build your audience and generate more traffic?

Join Wunderkind, formerly BounceX, to explore how brands can recognise more people on their site and deliver a personalised experience, overall delivering value to the business.