ebook - marketing

The Digital Marketing Challenge (and How to Tackle It)

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Focus Areas

  • Maximise Data for an outstanding customer experience
  • Digital Experience investments
  • Attract. Convert. Advocate
  • The business impact of an omnichannel customer journey

MeetTheBoss TV and Sitecore have hosted five roundtables with senior marketing professionals. Each roundtable is a 90-minute deep dive into the business impact of an omnichannel customer journey, led by the executives and independently moderated by MeetTheBoss TV.  This ebook gathers the highlights, challenges and learning from 7.5 hours of conversation and 25 senior marketing professional on how they get from data to insight to action.

What does business really think? It’s all here.