We live in an increasingly digital world – so much so that for most firms, digital disruption is no longer seen as a matter of ‘if’ but ‘when’.
Indeed, such has been the impact of digital on business models, strategies and organisational thinking that digital transformation is now table stakes for all but the most reactionary of organisations. Those who wish to survive and thrive in this new world order are instead focusing on how they can innovate in a world that has already embraced digital tools and concepts.
Disruption is everywhere. Change is essential. Transformation is the new business norm.
And that requires organisations everywhere to re-examine their approach to innovation. After all, innovation is the ultimate expression of the digital business: agile, built for change, and ready to embrace disruption.
The question – as always – is one of ‘how’. How do you embed a culture of innovation into your organisational DNA? How do you make it instinctive? How do you foster and nurture it? And how do you industrialise the innovation process so that great ideas can be monetised effectively?