Digital platforms are constantly evolving to drive conversions and sales, creating a range of shopping and payment flows designed to generate growth. Originally designed to support the merchant’s basic needs, shopper demand, and competition, have led to advanced platforms built to support scale and global expansion, to promote a seamless shopping journey and to accommodate omni-channel flows. But these changes have also introduced new challenges and vulnerabilities for merchants trying to optimize their operations. They make it more difficult to gauge the effectiveness of the eCommerce infrastructure and to demonstrate ROI.
Over dinner, we’ll discuss how the changing eCommerce landscape impacts the way success is measured. We’ll review the obvious, and some harder-to-track metrics. We’ll also share case studies that demonstrate ROI calculations by some of our partners, and show how technology is pivotal not only for scale and speed, but also as an engine to support the new eCommerce omni-channel standard: merchants who can offer an abundance of shopping and payment options for consumers across the world, without having to take on any additional risk.