Sales organizations have become increasingly reliant on predictability models and a data-driven process. At every touchpoint with a lead or customer, a wealth of data is gathered and hopefully input into a CRM, typically by front-line sellers (your Account Executives and Sales Development Reps).
Named the number one CRM adoption challenge by HubSpot, data entry is time-consuming, leaves space for error and takes time away from what many would argue is the focal point of selling: connecting with prospects and having a conversation.
And let’s face it, talk isn’t cheap. A phone call to a lead incurs many costs: from the initial brand marketing, to lead generation and of course the sales team’s tools and precious time. So, how do you optimize the time and energy your reps spend each day? How do you make the most out of every conversation?
The answer could be in CTI and sales enablement: think increased connectivity, the elimination of data entry and the automation of non-revenue generating activities. How could it support better decision making as a leader? How could activity metrics, call recordings and transparency into your sales team’s daily activities add value? And how can you leverage your current CRM to improve the predictability of your pipeline and the value of your conversations?
Join DialSource and a select group of sales leaders for an interactive evening of peer-to-peer conversation to find out. Discuss how CTI and sales enablement could help your teams turn conversations into revenue, improve efficiency and increase customer engagement.