Marketing - Virtual Roundtable

What global B2B marketing leaders need today, tomorrow and beyond for long-term success

16th August 2021 | 10:00am - 11:30am PDT | 1:00pm - 2:30pm EDT
How to drive customer engagement across the digital buyers’ journey in 2021

Since the COVID-19 pandemic upended the way that enterprises have been working, senior executives have pondered how to maintain or grow their businesses without the ability to meet with their internal teams and customers in-person.

This struggle has manifested in a variety of temporary “fixes” for each individual functional area, including sales, marketing, employee onboarding and training. This admittedly traumatic global health, economic and labor crisis has resulted in permanent changes in how we must digitally engage with our customers for long-term success.

We know that most B2B companies claim their number one pain point is the ‘inability of their sales team to communicate their value story,’ (MHI Research Institute), so how can we move beyond product features and functions into value-based storytelling? How can we engage customers with real-world scenarios that show how you can solve their business challenges? And how can you hold their attention during digital meetings with interactive, personalized content?

Join Kaon Interactive and a select group of industry peers to discuss how to drive customer engagement through digital sales and marketing and encourage growth through 2021.

Discussion Topics

Have you felt an acceleration of digital sales and marketing transformation in your organization following COVID-19? What challenges has this caused?
The pivot to purely digital sales has hit some organizations harder than others. What do you feel is still missing in your digital customer engagement strategy?
How are you communicating your value story to prospective clients using digital communication? How are you holding engagement during virtual meetings?

Your Host

Thought Leader
Gavin Finn President & CEO, Kaon Interactive
With more than twenty-five years of success in building growth-oriented marketing and technology companies, Gavin is… Find out more

Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Kaon Interactive

Kaon Interactive’s mission is to help B2B companies get prospects to YES faster! They help the world’s leading sales and marketing leaders at Fortune 1000 companies to transform customer engagement and simplify their complex value stories into stunning, custom-built applications… Find out more
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How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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