A Meet the Boss roundtable in partnership with Momentive (formerly SurveyMonkey)

Consumers are inundated with messages, preferences can change on a dime, and customers expect a personalized, relevant experience with your brand. In order to stay ahead of customer trends, marketing leaders need to tap into their inner market researcher.

Successful marketers will move beyond simply trusting their gut to pressure test creative ads, messaging and positioning, videos and more before a launch. However, collecting quality data to make informed decisions can be challenging. How can you adapt to the changing marketplace with agile market research?

According to Momentive, 1 in 5 marketers say their 2021 research budgets have decreased due to COVID-19. Yet, despite these cuts, more than half of marketing teams said the scope of their activities did not decrease. The study also claims the pandemic has caused marketing and insights teams to adopt more on-demand tools and online surveys, decreasing their use of full-service vendors.

So, how are you adapting moving forward?  What trends and technologies are enabling the shift to agile market research?

Join Momentive and a select group of industry thought leaders to explore challenges and best practices around collecting quality data and scaling your agile market research program.