The pandemic has impacted the telecommunications sector in both positive and negative ways; certainly, it has dramatically accelerated the digital transformation trend in consumer sales and marketing. Consumption of telco products and services has changed due to major societal shifts caused by the pandemic: working from home, less travel, different connectivity needs, pressures on disposable income.
The ability to physically service customers nowadays is restricted or very limited across the world. Digital and call centres have become the primary sales channel for everything – starting with service complaints and ending with subscription renewals, upgrades, handset sales or new VAS (Value-added service) sales.
Finding the right way to communicate and continue delivering new revenue combined with great customer buying experience is a challenge that leading telecoms are successfully overcoming as part of their digital transformation process.
Join Exacaster and a selected group of industry experts to discuss the impact on telecommunications, digital transformation and personalisation for your customer experience.