A Meet the Boss roundtable brought to you by Sisense
Turning data into revenue is one of the most important talking points of 2021. In fact, business leaders globally know that as organizations adapt and grow in a disruptive landscape; faster delivery, reliability and scalability are critical in the drive to unlock new revenue streams, enhancing our commercial offerings through the use of valuable data and analytics in a post-pandemic world.
The increase of competitive pressures also puts more strain on teams to stand out in the market, drive differentiation and increase customer stickiness. In fact, 70% of CDOs say that their primary focus is revenue-generating activities from data, with an increasing share having revenue responsibility tied to compensation. Data and analytics are now taking centre-stage as a way to deliver growth, drive revenue generation and enhance overall business outcomes; Monetize insights not data – build new data products or create analytics features in existing products.
So, how can we use analytics and data as a competitive differentiator? And, how important is it to make data strategy a fundamental part of our revenue and company growth strategy?
Join Sisense and a select group of senior thought-leaders to share best practice tactics in generating value and revenue through data and analytics, to discuss experience in infusing analytics into product and service offerings, and to understand how the digital landscape may change over the next wave of digital disruption.