As new channels emerge and customer expectations grow, it can be difficult to keep pace. Your organization needs to adapt more quickly and adopt more advanced processes and technology. How do you personalise every interaction and deliver it in real-time across inbound, outbound, owned, and paid channels?

According to Pega, Commonwealth Bank of Australia realize they are in an ongoing conversation with their customers and this bank wants to make every conversation feel personal across their 18 channels and for 10 million customers. That’s why CBA turned to an AI-powered software solution to serve all of their clients, orchestrate conversations across channels while offering each for individual a next-best conversation within less than 200 milliseconds, helping to put the best thing in front of customers.

So how can you build an always-on brain, reading the billions of signals your customers generate and anticipate what they’ll need next?

Join Pega and a select group of industry thought leaders to explore how to rethink service in the digital era and transform your approach to achieve proactive service and deliver seamless experiences for your customers.