There are drastic changes in the way businesses shop. According to GlobalData 2019, online purchasing is set to grow exponentially between now and 2024 due to the massive acceleration of the changing landscape. Those shoppers are now accustomed to the customer experience and personalization that comes with the B2C process.
However, businesses are experiencing unprecedented challenges around business continuity, planning, and supply chain flexibility. From leveraging inventory across distribution channels to optimizing fulfillment and delivering excellent customer service – the supply chain is feeling the strain.
So how can you respond to an environment in which you must provide products to retailers, distributors, marketplaces, and consumers themselves? How do you handle rapidly changing inventory and demand? And how can you achieve success through disruption while meeting ever-evolving customer expectations?
Join Publicis Sapient and a select group of industry thought leaders to explore supply chain challenges and opportunities in a digitally changing world.