A third of customers would ditch companies after just one poor experience, according to research conducted by SAS, the leader in analytics. Meanwhile, 89 per cent of customers would abandon companies after just two-to-five poor examples of customer service, before moving to competing brands.
There’s plenty of noise and insight surrounding digital transformation and disruption, especially when it comes to building a more customer centric organization and drive a better experience for your customers, and deliver the business outcomes you need. There are many challenges in getting value from massive customer data volumes across the business to achieve these goals and becoming the trusted business your customer to keep coming back.
True transformation requires the ability to share data, analytics and outcomes to execute customer centric strategies across decision areas, products and lines of business. The key to making smarter, faster, more profitable decisions is by bringing all your data together, wherever in the world it resides and making it available instantaneously to drive ROI. So, how do you cut through all the noise and get to the heart of what delights your customer?
AI powered technology is providing a scalable model to create actionable outputs transforming your organization to make smarter, faster, more profitable decisions.
Join SAS and a select group of industry thought leaders as we discuss intelligent customer decisioning to enable a forward-looking, timely and actionable understanding of what customers are likely to think, say and do, in an accessible scalable way.