Technology - Virtual Roundtable

The retail challenge: bridging the gap between on and offline selling

2nd December 2020 | 10:00am - 11:30am CET
How is your digital strategy enabling your business to remain agile through disruption?

COVID-19 has not only hindered retailers’ ability to sell in person, it has quickly identified any flaws in their digital strategies. The overnight switch to e-commerce has given brands who have pivoted to seamless online selling the advantage, while brick and mortar only stores have lost out on an immense opportunity.

A global pandemic or not, it’s become clear businesses need the resiliency to be able to sell at any moment through any method. And while e-commerce is foundational, with retailers citing it as their top digital priority in 2020 (Adobe 2020), it must be supported by:

  • Real-time data: to identify where a customer is on their journey
  • Informed, personalized content: to engage with the customer during the various stages of their journey

So, how can we bridge the customer experience gap between on and offline purchasing? How can we empower teams with the information to communicate with any customer, on the right channel, with the right message, at the right time? And, how can you bolster your business agility and be prepared to thrive through future disruption?

Join Adobe and a select group of industry thought leaders as we discuss how to enable your business through the current and future crises and narrow the divide between physical retail and e-commerce.

Discussion Topics

How has your digital strategy has accelerated through this time?
How are you excelling your digital strategy ahead of competitors?
How were you able to pivot from physical retail to e-commerce? Do any challenges remain here?

Your Host

Thought Leader
Axel G. Heyenga Industry Strategy Director, Adobe
As Industry Strategy Director in Retail & Automotive, Axel G. Heyenga is driving and leading the… Find out more

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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