COVID-19 has not only hindered retailers’ ability to sell in person, it has quickly identified any flaws in their digital strategies. The overnight switch to e-commerce has given brands who have pivoted to seamless online selling the advantage, while brick and mortar only stores have lost out on an immense opportunity.
A global pandemic or not, it’s become clear businesses need the resiliency to be able to sell at any moment through any method. And while e-commerce is foundational, with retailers citing it as their top digital priority in 2020 (Adobe 2020), it must be supported by:
So, how can we bridge the customer experience gap between on and offline purchasing? How can we empower teams with the information to communicate with any customer, on the right channel, with the right message, at the right time? And, how can you bolster your business agility and be prepared to thrive through future disruption?
Join Adobe and a select group of industry thought leaders as we discuss how to enable your business through the current and future crises and narrow the divide between physical retail and e-commerce.