2021 is here, and people are asking more complex questions than ever. With technology and consumer expectations rapidly changing, it can be easy to let your search experience get stuck in the past. Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. But if your brand can’t provide the right information for their question, who answers at their moment of intent?
If brands invested in a modern search experience on their own websites, customers wouldn’t be so quick to run to Google. So, what does it take to create a modern search experience? According to Yext, a brand’s website should offer a universal search, understand the natural language, and give consumers the complete answer to their question. While it sounds simple – how can you better take the B.S. out of branded search?
Join Meet the Boss and the search experts at Yext to discuss your challenges, how you can future-proof your brand’s search strategy and to map out the customer journey across AI-powered discovery services.